The competition

Kerrang!

Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Soundsnewspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to theNew Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.

I am aware of this huge competition from this magazine It has the same target audience as me and has a lot of my readers interests i found this out from kerrangs reader profile. however I can challenge the competition using my USP (unique selling point). I will make my magazine better and include the types of bands that i know my target audience will like. 

NME!

New Musical Express, popularly known by the acronym NME, created by Theodore Ingham, is a UK weekly pop/rock music journalism publication, published since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976, it was particularly associated with gonzo journalism (self-involved reporting), then became closely associated with punk rock through the writing of Tony Parsons.

An online version of NME, NME.com, was launched in 1996. It is now the world's biggest standalone music site, with over 7 million users per month. 

I will challenge the competition from this magazine by establishing a well-known magazine with a good reputation I will use all of the magazine conventions to a high standard and produce a magazine that grabs my target audiences attention. From NME's reader profile i can see they have a similar target audience to my magazine therefore I will have to make mine unique and different from NME's.