My magazine

What do you feel you have learned in the progression from your preliminary task to your full product?

What have you learnt about new technologies and software, from the process of constructing your magazine?

When designing and creating my music magazine, I have used various forms of technology and software to help me through the whole production process. These have helped me when constructing my magazine and helped me to present things on my blog in various media rich ways.

How did you attract/address your target audience?

After producing my target audience research I had a better understanding of my potential readers interests and what actually appeals to them on a magazine. This allows me to appeal to my audience in many different ways. This is displayed on the video below.

I used instagram in order to ask opinions of my magazine and if my target audience would purchase it, if it were in stores or in another medium.

Who would you define as the target audience for your magazine?

So that my magazine attracted and appealed my target audience I made sure that I knew both the interests and the lifestyle choices because these are the people I am trying to market my magazine towards. By understanding them more I can cater my magazine towards them making it more suitable. Before identifying my exact target audience, I produced a review/ profile on a typical audience member, who enjoyed the genre of punk rock music.

 

 

The audience member I have chosen is Rebecca (displayed in the photo above) she is 16 years old and a full time student at Sunderland college.  In order to give me a basic understanding of the type of audience who would be likely to purchase and enjoy reading my magazine, I interviewed Rebecca to find out more about her interests. She enjoyed socialising with friends and likes going to big social gatherings/events. She also enjoyed listening to a range of music specifically in the rock or punk genre such as Blink 182, Green day and You Me At Six. She has often attended gigs and concerts, which included both a range of high profile and unknown bands. She has previously purchased magazines such as Kerrang and Mojo therefore I know she will be the perfect audience member for my magazine. Her clothing is influenced by her favourite genre of music (rock/punk) this means dark and casual clothing.

 

After gaining a basic understanding of the type of audience I will be aiming my magazine towards, I was able to determine by specific target audience who I would define as those of both a male and female gender, between the ages of 16 to 25 and often are in college/university or have a part time job. To allow me to understand how I will appeal to my target though my magazine, I created a questionnaire on survey monkey. Below are the questions and options my survey gave.

 

 

Below this are the answers taken by one individual

 

From the answers provided on this particular individual you can see that my target audience mainly enjoy listening to rock music. They spend the majority of their money on concert/gig tickets. They are mainly of a working class background and attend college as students. They spend a lot of their day listening to music and enjoy magazines such as NME and Mojo. I have also found out that in a magazine they like to see included tour dates and are willing to pay between £3-£4 this helps me to know a lot more about my target audience and the production of a magazine.

 

I also asked my audience to note down whether or not they would purchase my magazine and why. one individuals feedback is placed below.

 

 

 

 

 

Which kind of media institution may distribute your media product and why?

Where to sell it ?

 



Institutions
To identify a media institution that would be likely to distribute my product, I first identified a product which was similar to mine, in the form of Kerrang magazine.

As kerrang! magazine is of a similar style and genre to my magazine, I feel those who distribute this magazine would be likely to distribute my own music magazine. Therefore the distribution company I have chosen is Bauer, as they would know exactly where and how would be best to distribute my magazine, in order to gain a high popularity readership and sales revenue. 

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

 

As well as producing kerrang they also produce empire, mojo and Q magazine these all are very well known and well established magazines. By using Bauer I could get my magazine to be as successful as these. Mojo, Q and kerrang are all similar genres to my magazine 'clash', therefore they know what the target audience is and how to create profits from this type of magazine.

I could not use Emap magazines to sell my magazine because Smash Hits is Emap’s music magazine. It is primarily focused on pop music, and aimed at children and younger teenagers as its content is a mixture of very young pop musical groups, personas as well as content which isn’t of a mature nature. This institutions audience is the opposite of mine therefore it would not work to sell using them.

In which way does your media product represent a particular social group?

To display how I have represented a particular social group, I have compared the character represented within my magazine and a character represented in a mainstream magazine, in the form of singer Hayley Williams from Paramore. The individual displayed in the mainstream media magazine, represents the particular social group of rock/punk teenagers to young adults. This social group, has become increasingly popular in the last few years, therefore I feel to appeal to my audience it would be best to portray this social group in my character.

In what way does your media product use, develop or challenge forms and conventions of a real media product?

In order for my magazine to be recognised as a rock/punk music magazine by my target audience of teenagers from 16-25, I have make sure that I follow particular conventions which apply to this genre of music magazines. However I have also ensure to challenge some of the typical rock/punk music magazine conventions, in order to make my magazine unique and stand out from the many other magazines. I have created a brand identity that will make my magazine be instantly recognisable and unique. To present my front cover, contents page and double page spread I have created 3 prezi's and a video to show my magazine conventions and how it challenges or conforms to a typical magazine already on the market. 

Signing off research and planning

Signing off

Brand identity