Analyze Results

This print screen shows the results i got from my online survey about how much people would be willing to pay for a music magazine. the best response i got was between £3 and £4 this suggests to me that my survey was done my a more middle class audience who are willing to pay extra money for a good quality music magazine. These results will help me when making my magazine because i will know how much to charge.

This print screen shows the results from my online survey showing how much time people listen to music each week. Most people got 5-7 hours which shows my target audience are big music listeners so my magazine should include a lot about new single and album releases. This is 71.43% which reflects around 3/4 of my audience. 

Question Number 1
what is your gender?
28.57% of my survey were males and 71.43% of my survey were females, this means I will attract my magazine to a mainly female audience.

Question 2.
How old are you ?
100% of the people who answered my survey were 16-20 years old this will be the age bracket for my target audience considering this research will allow me to learn about their likes and dislikes.

question 3.
Do you read magazines if yes please give an example?
the main answers I got from this was NME, Mojo and Kerrang these magazines all direct to a certain music genre so if I incorporate all of these elements into my own magazine I should generate a wider audience and be able to go up against the competition that already exists on the market.

question 4.
What music do you prefer? here I gave options but the highest percentage genre was Rock with a score of 85.71% from this it is evident this will be the genre I use on my magazine, however the second highest was punk, so I can make this my sub genre.

question 5.
How much money would you pay for a music magazine?
With this I got some variation is results however most people said from £3 to £4 suggesting to me the audience expect a high quality product.

question 6.
How many gigs/festivals have you attended?
Most people answered 7-9 meaning it would be a good idea to make this a feature of my magazine possibly doing reviews or news of upcoming gigs/festivals.

question 7.
Do you have hobbies if so state them below?
I got a very varied response here, this is because I made it an open question to get separate views. the responses I got back were Xbox, dancing, reading, Music, singing and drawing, to me this suggests my target audience are very creative which means I will ensure my magazine has a creative flair to attract this audience. These are also very girly things meaning I will aim at the female audience primarily.

question 8.
What is your favourite band/artist?
Again I got varied responses due to this being an open question. My responses reflect the Rock genre of music, I got slipknot, Foo fighters, Olly Murs, you me at six, the script, my chemical romance, fall out boy and Nirvana. This is predominantly of the rock genre therefore I will produce a magazine that fits this.

question 9.
what do you look for in a magazine?
I asked this question to get new ideas of what to put in my magazine. my responses were tour dates, short news stories, albums, a creative front cover. This allows me to improve my ideas and get a better idea of what my target audience want.

question 10.
how long do you spend listening to music per week?
this question allows me to find out if my audience are frequent music listeners. I found out that the majority of people who answered my survey said 5-7 hours per week (71.43%) this shows me they are quite frequent listeners therefore may be interested in reading more about it in a new magazine.

These results have helped me to get to know more about my target audience and what to actually include in my final product.