Brand identity

My article

Queller Drives to Success

I

n a world exclusive, and incredibly rare, solo interview in this week's Clash! Magazine, Queller drive front woman Beth Warner speaks frankly and openly about everything including plans for a world tour and Writing her own personal songs for their newly released album ‘Voyagers Return’. The album, like Queller drives past work, remains a polished gem of pop-punk/rock, but there’s a cutthroat unique edginess to this album like no other. Tracks like “Future Us” have wowed the public getting to No.1 of the rock charts within a week of its release. This band have been on the scene a while but never with such power. They may become one of the most iconic punk bands and go down in history joining those such as Blink 182 and Green day. Their second album is risky and thrilling but the risk has definitely payed off as their fan-base has only grown since its release.

Britain’s own ‘Queller Drive’ are not only used to the heat, but they've got quite a handle on this whole tour thing as well. Having been set up to play for Leeds 2015, with a tour in between, it's no wonder the band has seen massive growth in their fan base. After all, we are led to believe that hard work pays off and this band is a true testament to that. Its all about the music with this band, they truly do show that you can be whatever you want to be,  despite coming from such ordinary backgrounds themselves they started off playing gigs in pubs or whatever they could get and slowly they have worked their way to the top and we are glad to see them up there.

Here Beth Warner speaks out about the bands sudden rise to fame. A year ago this band was practically unheard of now everyone knows their name.

Hi Beth, Our Clash readers would love to know how you are coping with the sudden fame.

I’m absolutely great everything seems perfect right now, I just hope it stays this way

How does it feel becoming one of the new hit Punk bands?

It feels amazing, me and the guys couldn’t be happier. It’s something that we have always

wanted to do, and although it’s been a lot of tough work to get to where we are it was all worth it because knowing that our music can make goosebumps and induce tears, right now we feel super human.

Previously you’ve toured with All Time Low, how was that?

That seems like ages ago now, but the fans were really supportive with us and cheered us on. All-time low are a brilliant band and we were privileged to be their supporting act. I think this is what really kick started our career as a band so we owe a big thanks to them.

Your first single ‘Future Us’ was a massive success selling over 3 million copies, where did you get the Idea to write this song?

This song was really special to me and the guys because it was the first one we wrote as a band, we said it definitely had to go on one of our albums if we ever became successful and here we are. We really wanted the fans to feel connected to us and the song really puts across the message that you can do anything you want.

You’ve just recorded the video for your current single ‘Future Us’ can you tell us anything about it?

Well it’s out next week, so you won’t have long in waiting to see it. Let’s just say it’s very nostalgic and personal because it tells a story of us as a band basically. It’s very weird creating a music video, nothing like I thought it would be like.

You are now compared to huge bands such as Blink 182 and Green day, how does that feel?

I feel extremely honoured to be compared to such iconic bands, I grew up listening to their music and being even half as good as them would make me proud.

How has your music evolved since you first began playing music together?

I think with our first album not being as successful we were a lot younger and weren’t so experienced with the music business, now we have matured more and written a lot of personal songs together, I always think if you’re personal the fans will see that.

If you had three words to describe how you are feeling as a band right now what would they be?

[Laughs] I would say amazing, exhausted and ecstatic

Lastly, what’s your ultimate direction for your band? We’ve heard rumors about a possible World tour is that true?

We were definitely considering a world tour, nothing is certain yet but that’s definitely on the cards and the direction we want to consider in the future. Right now we want to carry on doing what we are doing and hopefully keep up the success.

We hope to hear a lot more music and success from Queller drive. Their next single ‘Generations’ is available now on iTunes and the video will be released this month.

 

My photoshop progress

Feedback Double page spread

Positive 
-image looks good with the blurred background focuses in on model well
-good use of ripped paper 
-i like the image a lot! 
-love the ripped paper
-looks professional 
-good layout 
- colours match image 
-great layout 
-good effect on image 
-great powerful pull quote 
-bold title 
-image positioned well as of she's looking at article 
-headline bold 
-good ripped paper effect 
-relevant image with good model 
-good use of image 
-good colour scheme
-lighting used well on image 
-masthead used on DPS
-Good layout 
-colour scheme matches
-good image 
-Title/font stands out
-Good image 
-good font 
-good image 
-nice font 
-effect on image background is good
-font stands out
-good image 
-the layout is good 
-good effects used 
-great layout 
-Title font is good 
-lighting on image 

Negative
-add a website 
-edges of ripped paper still white fill them in to improve 
-change quote colour so it stands out
-could add sub images 
-could use secondary images to break up block of text 
- add an image caption 
-perhaps a byline 
-text to small to read 
-text to small
-the text is a bit small
-cant read article text to small
-text a bit small
-text to small
-add a byline 
-bit small text in article 



This feedback will help me to Improve my magazine double page spread. I will use the constructive criticism to edit things on my magazine, making it overall more professional and improved. The feedback also highlights the good things on my magazine that basically attract my target audience so I wont change these as these are appealing however the negative things I will make sure to either replace or edit so that my audience are more attracted to it. 

Double page spread

I have edited my double page spread using the feedback I received and made it more clear to in the font. I have also changed the colours in my double page spread however they do still match my colour scheme I just changed my pull quote to yellow in order to make it stand out to my target audience. I have added byline and a named photographer to my article so that it looks more professional and sticks to the conventions of a rock magazine so that mine is able to compete with other magazines that may attract my target audience. 

This is my double page spread; I have chosen an image that shows continuity and a brand identity for my magazine it shows the genre of music my magazine will be displaying therefore showing who my magazine may attract and who my primary audience is. For this I had to write an article for the story of the of my band I used for the magazine. Furthermore I decided to change the text and remove the ripped paper as I thought this stood out more dominantly. I also added a clear drop cap as magazines stereotypically do. I think this has really improved my magazines overall look. 

Unfortunately This file became corrupt and I was unable to remove the ruler line in the middle of the page or move my article so it looked more balanced. However I would have made these changes if it were possible.

Improved front cover final

I think this front cover is more successful than my other one as i have listened to the feedback and changed what was said. I think this magazine looks more appropriate to my genre of music and gives it a more cluttered effect.

 

Inspiration for change 

This was a magazine which i was inspired by, I think the layout is interesting and matches the genre really well, i liked how the secondry images were set out so I tried it out on mine and I think it makes a huge improvment.

Contents page Feedback

Positive 
- good main image
-good features bar and colour scheme
-looks professional
-good continuation of your front cover
-looks professional 
-nice layout 
-good layout and use of colours 
-links to rock genre well
-good use of other items i.e. the pin 
-very good colour scheme 
-good fonts chosen
-good use of items like the pin 
- I like the ripped paper effect
- clear writing and choice on contents 
-Plenty of images to Look at 
-professional
-effective 
-it looks professional 
- nice colour scheme
-great graphics used 
-colour scheme used 
-layout is good 
-colour scheme is effective 

Negative
- A bit to read the 'this week'
-add a editor note
-maybe crop image a bit 
-add a note from the editor
-editors note
-add a editors note


I will use this feedback constructively to improve on my contents page. However I may not have enough room for an editors note but I will experiment further to see what looks the best for a final outcome. From the positive feedback I can see I have created a solid brand identity for my magazine and I will try to continue this on to my further work (dps).