semiotics- study of signs
connotations- different meanings
denotation- literal term
key theorits
-Ferdinand Saussure- language and understanding and created the term semiotics
-Roland Barthes- modernised Saussure's ideas and applied them to popular culture such as Andy Warhol's art and advertising
signifier+ signified= sign
The signifier- could be a word, colour, Image, sound (i.e. the colour blue)
Semiotics, also called semiotic studies and including (in the Saussurean tradition) semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy,metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. However, as different from linguistics, semiotics also studies non-linguistic sign systems. Semiotics is often divided into three branches:
- Semantics: Relation between signs and the things to which they refer; their denotata, or meaning
- Syntactics: Relations among signs in formal structures
- Pragmatics: Relation between signs and sign-using agents
This study is significant to me because it helps me to understand that the images I use on my magazine will come across in different ways to different audiences. This helps me as I will now ensure that all the images that I use send the message that I want to be received. I will use colours that have connotations of Rock music and stick with the genre of my magazine so that everything matches.
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